Safer Electric is an established electrical contractor in one of Canada's most competitive local markets — the Greater Toronto Area. They had a strong reputation offline but were invisible online. They needed a digital platform that could generate leads 24/7, rank for hundreds of local search terms, and position them as the premium choice. They needed it fast.
We built and deployed a complete custom platform in 48 hours. Not a template. Not a WordPress theme. A custom-engineered, SEO-first website with 140+ pages, an AI-powered customer service chatbot, a multi-step booking system with email integration, and a premium design system rooted in glassmorphism and understated luxury.
AI Customer Service Chatbot
Built on Anthropic's Claude Sonnet. Answers service questions, provides estimates, routes emergencies. Streams responses in real-time.
85+ Local SEO Pages
Dedicated pages for every city in their service area. Unique content per city, structured data, and local keywords.
Editorial Portfolio
76 real project photographs organized into interactive galleries. Before/after comparisons, categorized by service type.
Multi-Step Booking System
4-step form with Zod validation, dynamic service selection, and automated email notifications via Resend.
Blog Engine
27 SEO-targeted articles covering electrical safety, Ontario rebates, EV chargers, and more. Each with structured data.
Glassmorphism Design System
Frosted glass cards, gold accent system, custom scroll animations, responsive across all breakpoints.
“Safer Electric went from zero online presence to a 140-page, AI-powered digital platform in 48 hours. The site now generates leads through organic search, Google Ads, and an AI chatbot — 24 hours a day.”